Packaging - This comes in a round roll on stick like a deodorant. The top screws off and inside is a plastic shield you need to take off before using. The bottom turns to roll the stick up or down and it works smoothly and easily. The label has all the information you would expect on it including ingredients, batch number, expiration date, and a QR code for labs. It also says this is made with "True-Nano Technology" that allows for quicker absorption.
Smell - This isn't necessarily scented I don't think, but it does have a smell to it, mostly menthol. It's not overly strong and you can also smell a little eucalyptus-lavender essential oil some as well, but it primarily smells lightly of menthol. You can smell a little hemp too, but it's not necessarily weedy smelling if you're worried about that.
Effects - My wife has tried this on a few occasions and says that while it hasn't completely stopped her pain, it has lessened it. She likes how easy it is to put on and says it does seem to work pretty quickly. Everyone is different of course so your mileage may vary, but with 10,000mg this is definitely one of the stronger of these types of products out there.