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Unpacking the ‘Black-Owned’ Label: A Surprising Twist in Cannabis Consumer Behavior

Unpacking the ‘Black-Owned’ Label: A Surprising Twist in Cannabis Consumer Behavior

Unpacking the ‘Black-Owned’ Label: A Surprising Twist in Cannabis Consumer Behavior

Cannabis Consumer

Unpacking the ‘Black-Owned’ Label: A Surprising Twist in Cannabis Consumer Behavior

The cannabis industry, now a multi-billion-dollar market, thrives on branding that resonates with diverse audiences. A recent study published in the Journal of Consumer Research has revealed a fasc...

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