Snoop Dogg, the legendary rapper and cultural icon, has long been synonymous with cannabis culture. From his lyrical odes to marijuana in hits like “Gin and Juice” to his advocacy for reform, Snoop’s passion for the plant is undeniable. In 2025, he’s taken his cannabis legacy to new heights with the launch of TryDeathRow.com, a direct-to-consumer platform under his Death Row Records label, offering THCA Hemp Products Online. This move marks another milestone in Snoop’s ever-expanding “weed empire,” blending authenticity, innovation, and entrepreneurial savvy. With a curated selection of federally compliant hemp-derived products, including THCA flower and pre-rolls, Snoop is reshaping the cannabis retail landscape while leveraging his storied brand.

A Cultural Icon’s Cannabis Journey

Snoop Dogg’s relationship with cannabis spans decades, rooted in both personal enjoyment and advocacy. Born Calvin Broadus Jr. in 1971, Snoop rose to fame in the early 1990s with his debut album Doggystyle, released under Death Row Records. His laid-back persona and unapologetic love for marijuana made him a cultural figurehead for the plant. Over the years, he’s championed its benefits, from pushing for lenient NBA policies to highlighting its potential as a safer alternative to opioids. In 2015, he launched Leafs By Snoop in Colorado, a premium cannabis brand that faced trademark disputes but set the stage for his retail ambitions. By 2022, Snoop acquired Death Row Records, transforming it into a platform for music and cannabis culture. His latest venture, TryDeathRow.com, launched on Father’s Day 2025, reflects this evolution, offering THCA Hemp Products Online to a nationwide audience.

The Rise of THCA and Legal Loopholes

Tetrahydrocannabinolic acid (THCA) is a non-psychoactive cannabinoid found in raw cannabis that converts to THC when heated, delivering the classic “high” associated with marijuana. Under the 2018 Farm Bill, hemp products with less than 0.3% delta-9 THC are federally legal, creating a loophole for THCA-rich flower. Snoop’s TryDeathRow.com capitalizes on this, offering strains like Strawberry Gelato, Bubba Kush, and Space Candy, all lab-tested for compliance. Priced at $45 for a 3.5-gram jar, these products provide a premium experience indistinguishable from traditional cannabis. The platform’s nationwide shipping, excluding states like California and Idaho due to local restrictions, makes THCA Hemp Products Online accessible to consumers in over three dozen states, even where recreational marijuana remains illegal.

A Strategic Brand Expansion

Snoop’s cannabis ventures are a masterclass in branding. TryDeathRow.com isn’t just a store; it’s a cultural hub that merges hip-hop nostalgia with modern cannabis retail. The site’s design, infused with Death Row’s gritty aesthetic, features Snoop’s handpicked products, from THCA flower to pre-rolls and lifestyle merchandise like rolling trays and odor-proof backpacks. A buy-one-get-one-free promotion and free shipping on orders over $100 marked the launch, driving early traffic. Snoop’s earlier platform, SWED.com, launched in December 2024, set the precedent with similar hemp-derived offerings. While SWED.com serves as a directory for physical dispensaries in Los Angeles and Amsterdam, TryDeathRow.com focuses on e-commerce, expanding Snoop’s digital footprint. This dual-platform strategy underscores his commitment to accessibility and quality.

THCA Hemp Products Wholesale and White Label Opportunities

Beyond direct-to-consumer sales, Snoop’s venture opens doors for THCA Hemp Products Wholesale and THCA Hemp Products White Label markets. Partnering with SMKRS, a cannabis brand development group, TryDeathRow.com positions itself as a premium supplier. Wholesale buyers can access lab-certified THCA flower and pre-rolls, ideal for retailers looking to tap into the growing hemp market. The white-label program allows businesses to rebrand Snoop’s products, leveraging his cultural cachet without developing their own lines. This model mirrors industry trends, with companies like Golden Hour Hemp offering similar bulk and white-label services. Snoop’s influence, backed by Death Row’s legacy, gives him a competitive edge, attracting partners seeking authentic, high-quality hemp products.

Navigating a Contested Market

The hemp-derived THCA market is not without challenges. States like California and Texas have pushed for tighter regulations, with some proposing bans on intoxicating hemp products. Federal lawmakers, including a GOP senator who helped legalize hemp, are seeking to close the THCA loophole. Despite these hurdles, Snoop’s team has fortified TryDeathRow.com with legal safeguards, including certificates of analysis (COAs) and clear disclaimers. The platform’s compliance with federal guidelines ensures its viability, even as the regulatory landscape shifts. Snoop’s high-profile presence also brings credibility to the hemp industry, countering perceptions of low-quality products. His advocacy, rooted in decades of reform efforts, positions him as a trusted voice amid the debate.

Snoop’s Broader Cannabis Ecosystem

TryDeathRow.com is part of a larger ecosystem. Snoop’s S.W.E.D. dispensary in Los Angeles, opened in July 2024, features a smoke-proof DJ booth and 2Pac-inspired product lines. His Amsterdam coffee shop, launched the same summer, caters to international consumers. Beyond retail, Snoop has ventured into beverages with Iconic Tonics, a partnership with Harmony Craft Beverages offering hemp-infused seltzers and functional drinks. These moves align with market trends, as the functional beverage sector is projected to hit $200 billion by 2030. Snoop’s ability to bridge cannabis, music, and lifestyle sets him apart, creating a cohesive brand that resonates globally.

The Cultural Impact of Snoop’s Cannabis Ventures

Snoop’s cannabis ventures are more than commercial; they’re cultural milestones. His platforms amplify hip-hop’s influence on cannabis normalization, with Death Row’s legacy lending authenticity. Social media buzz, including posts on X praising TryDeathRow.com’s “green meets Death Row” vibe, reflects consumer excitement. Critics on Reddit note the $45 price point for THCA flower as steep, but others see it as a “signpost of the times,” signaling hemp’s mainstream shift. Snoop’s ventures also challenge stereotypes, showcasing cannabis as a sophisticated lifestyle choice. By curating products he personally enjoys, Snoop fosters a sense of community, inviting fans to “smoke weed every day” with him.

The Future of Snoop’s Cannabis Empire

As Snoop Dogg expands his cannabis brand, the future looks green. TryDeathRow.com’s focus on THCA Hemp Products Online, coupled with wholesale and white-label opportunities, positions Snoop as a leader in the hemp market. Planned expansions include new strains, edibles, and beverages, ensuring a dynamic product pipeline. His advocacy for reform, from NBA policy changes to opioid alternatives, keeps him relevant in policy discussions. Despite regulatory uncertainties, Snoop’s cultural influence and strategic partnerships provide resilience. With a net worth estimated at $160 million, Snoop’s entrepreneurial bets are paying off, solidifying his status as a cannabis mogul.

A Legacy of Authenticity and Innovation

Snoop Dogg’s TryDeathRow.com is a testament to his enduring influence. By blending THCA Hemp Products Online with Death Row’s cultural legacy, Snoop has created a platform that’s both nostalgic and forward-thinking. His wholesale and white-label offerings expand his reach, while his advocacy elevates the industry. As he declared, “This is the place cannabis was meant to live.” With TryDeathRow.com, Snoop isn’t just selling hemp—he’s shaping a movement, one blunt at a time.

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Reference:

1.      Broadus, C. (2025). TryDeathRow.com: Official website. Death Row Records. https://trydeathrow.com

Hemp Industry Daily. (2024, December 10). Hemp-derived THCA products gain traction amid regulatory debates. https://hempindustrydaily.com/hemp-derived-thca-products-gain-traction/